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| Prof Syed Mohsin |
Definition of Business Policy
Business Policy defines the scope or spheres within which decisions
can be taken by the subordinates in an organization. It permits the
lower level management to deal with the problems and issues without
consulting top level management every time for decisions.
Business policies are the guidelines developed by an organization to
govern its actions. They define the limits within which decisions must
be made. Business policy also deals with acquisition of resources with
which organizational goals can be achieved. Business policy is the study
of the roles and responsibilities of top level management, the
significant issues affecting organizational success and the decisions
affecting organization in long-run.
Features of Business Policy
An effective business policy must have following features-
- Specific- Policy should be specific/definite. If it is uncertain, then the implementation will become difficult.
- Clear- Policy must be unambiguous. It should avoid use of jargons and connotations. There should be no misunderstandings in following the policy.
- Reliable/Uniform- Policy must be uniform enough so that it can be efficiently followed by the subordinates.
- Appropriate- Policy should be appropriate to the present organizational goal.
- Simple- A policy should be simple and easily understood by all in the organization.
- Inclusive/Comprehensive- In order to have a wide scope, a policy must be comprehensive.
- Flexible- Policy should be flexible in operation/application. This does not imply that a policy should be altered always, but it should be wide in scope so as to ensure that the line managers use them in repetitive/routine scenarios.
- Stable- Policy should be stable else it will lead to indecisiveness and uncertainty in minds of those who look into it for guidance.
Difference between Policy and Strategy
The term “policy” should not be considered as synonymous to the term “strategy”. The difference between policy and strategy can be summarized as follows-
- Policy is a blueprint of the organizational activities which are repetitive/routine in nature. While strategy is concerned with those organizational decisions which have not been dealt/faced before in same form.
- Policy formulation is responsibility of top level management. While strategy formulation is basically done by middle level management.
- Policy deals with routine/daily activities essential for effective and efficient running of an organization. While strategy deals with strategic decisions.
- Policy is concerned with both thought and actions. While strategy is concerned mostly with action.
- A policy is what is, or what is not done. While a strategy is the methodology used to achieve a target as prescribed by a policy.
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(Only two subjects relevant to our Course have been given below)
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Mathematics
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Management
Course
Code CP – 301: BUSINESS POLICY & STRATEGIC MANAGEMENT
Course
Contents
Unit – I
Introduction:
An Introduction, Definition, Concept
and Characteristics, Military origins of strategy – Evolution ‐ Concept and
Characteristics of strategic management – Mintzerbg’s 5Ps of strategy –
Corporate, Business and Functional Levels of strategy ‐ Strategic Management
Process.
Unit-
II Strategic Intent & Strategy Formulation:
Vision, mission and purpose –
Business definition, objectives and goals – Stakeholders in business and their
roles in strategic management ‐ Corporate Social Responsibility, Ethical and
Social Considerations in Strategy Development.
Unit-III
Strategic & Portfolio analysis:
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Generic Competitive Strategies: Low
cost, Differentiation, Focus. Grand Strategies: Stability, Growth
(Diversification Strategies, Vertical Integration Strategies, Mergers,
Acquisition & Takeover Strategies, Strategic Alliances & Collaborative
Partnerships), Retrenchment, Outsourcing Strategies, Tailoring strategy to
fit specific industry – Life Cycle Analysis ‐ Emerging, Growing, Mature
& Declining Industries.
